It’s absolutely normal. So much so, that 1 in 3 women will experience incontinence. Stress Urinary Incontinence (SUI) is when you unexpectedly leak after pressure is suddenly placed on your bladder by doing things like laughing, coughing, sneezing, running … even lifting groceries or your children. And yes, this is a very common type of incontinence. I’m often asked what causes SUI, and while there are many reasons, probably the most common is aging and menopause — which is something every woman goes through. As we age, our hormone levels decline and the support structures for our bladder and urethra tend to stretch and weaken, which can cause those leaks to happen. Another common cause is childbirth. Even carrying one baby to term can affect the bladder and urethra and lead to SUI. Other factors that can affect bladder leakage include diet, being overweight, trauma, complications from surgery, stroke, or chronic diseases, and even some medications.